Mumbai, December 12, 2024: In a moment of pride and recognition, Machadalo’s decade-long journey of transforming the business landscape was honored at Empresario 2024, a flagship felicitation ceremony organized by the SCIE Committee at IIM Mumbai. Our co-founder and visionary leader, Anupam, was invited as the official honouree, recognizing his entrepreneurial excellence and Machadalo’s remarkable
In 2022, WhatsApp had 2.44 billion users worldwide. Source WhatsApp is the 3rd most downloaded app with 424 million app downloads. And in India, there are 487.5 million active WhatsApp users. For businesses, that means WhatsApp is THE platform to get business. Your audience is there and they are using WhatsApp more than any
Education sector has mastered the art and science of advertising on TV and print media. Large colleges / universities spend heavily on advertising in a bid to expand student base and building brand. This generally leaves smaller colleges with no choice but to either match these large spends or settle with lower intake of students. The key problem
Ad spending in India is slated to touch Rs 57,486 crores in 2016. However, a majority of this ad spend is non-targeted. Traditional advertising mediums offer very low granularity of targeting, thereby, resulting in poor ROIs and high cost of customer acquisition. For example, most newspapers offer targeting at a city level. For a brand
